TELECOM JOB AT AIRTEL : Area Business Manager Job Code: 5028

Job Purpose

To sustain and enhance targeted gross revenue in respective territory or designated rural area by effective implementation o
f planned sales and distribution strategies that are aimed at improving the distribution channel.

PRINCIPAL ACCOUNTABILITIES

EXPECTED END RESULT MAJOR ACTIVITIES

To Increase Active retail outlets

To control the distribution width and depth of the territory by ensuring more retail outlets carry the Airtel brand.

To increase number of Channel Partners

To identify and recruit suitable channel partners and dealers who will drive the effective distribution of Airtel products in the trade.

To Network with Channel partners and the dealers and thereby increase penetration within the territory.

Ensure adherence of channel partners and dealers to all guidelines as this will help ensure their profitability and sustain demand.

To achieve recharge sales and BTS revenue target within territory

To coordinate all sales activities so that sales turnover are optimized.

To effectively and timely communicate all schemes/ product launches to distributors and retailers.

Constantly identify opportunities for driving activation, recharge sales and other sales within territory.

To achieve Gross Pre Paid targets

To maximize sales through effective execution and implementation of placement and distribution strategies

To manage, train and develop FSE To coordinate with Sales Training Function for product, process and behavioural trainings of field sales employees.

Constantly ensure field sales employees are optimally deployed by advising channel partners and dealers on route planning, territory management, etc.

Channel branding and visibility Ensure appropriate branding is carried by all active outlets within the territory.

Identify visibility opportunities for Airtel brand within the territory

To ensure the Employee Engagement scores are in line with the targeted scores of the zone. Continuously motivating the front line by leading from the front and setting examples for them to follow and to ensure that all their genuine problems are taken care of.
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