Graduate Job: Marketing/Brand Communication Manager

Marketing/Brand Communication Manager

in a firm in Lagos Full-time

Industry Consulting
Specialization Marketing / Advertising / Branding, Consulting/Business Strategy & Planning,
Minimum Qualification Degree
Required Experience 3 - 5 years
Salary Range ₦720,000.00 to ₦1,200,000.00 per annum
Application Deadline 2013-01-20

We are a renowned consulting firm which specializes in the human capital development and consulting services to corporate and government agencies, we are currently recruiting and seek a highly qualified candidate to fill this position.

Responsibilities:

• To recommend, plan and deliver an integrated marketing communications strategy that enhances brand equity and assists in achieving company objectives.
• To plan, develop, implement and measure organization’s marketing, communications and public relations activities, both external and internal, delivering measurable projects and campaigns on time, within budget and to a consistently high quality.
• To specifically devise innovative strategies and campaigns to support the sales team, in order to generate high quality new sales leads.
• To develop and implement specific collateral to support sales, marketing, brand development, communications and public relations activities.
• To coordinate activity at both a strategic and tactical level within all departments in order to ensure marketing and communications ideas and opportunities are maximized.
• Campaign strategy.
• To develop and periodically update marketing strategy for all of company’s products and services.   
• To identify and evaluate specific channels that may be used for promotional and marketing purposes.         
• To identify and evaluate specific channels that may be used for promotional and marketing purposes.
• To run effective marketing campaigns which deliver Company’s key messages, USPs and brand collateral to the target channels and industry sectors.
• To position Cornea as an authority within our specific product areas.
• Organization/best practice.     
• To strive for excellence across your work for Cornea.           
• To ensure your knowledge of the digital marketing industry is kept up to date and relevant
• To freely share knowledge, insight, best practice and ideas relevant to the promotion and marketing of the business.
• To provide writing and editing support for outbound client communication including promotional materials, reports, blogs, emails and newsletters to ensure marketing effectiveness and adherence to brand guidelines.            
• To measure the effectiveness of all marketing and communications campaigns against ROI and specific KPIs.
• To work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies.   
• To act as a key representative/ambassador for our company at relevant events as required.

Qualifications and Requirements:

• Minimum of B.Sc. in English, Media Studies, Marketing, Communication Studies or Journalism or any equivalent specialism.
• Minimum of 3 – 5 years’ experience in journalism, public relations or a similar field preferably within a digital media environment.
• Proven success in writing professional web and marketing copy, with the ability to produce compelling and optimized copy while maintaining brand messaging, persuasiveness and readability.
• Proven listening, negotiating and influencing skills.    
• Creative thinker with proven campaign experience.    
• Excellent communications skills, with a solid knowledge of English grammar 
• Ability to present ideas in a clear and concise way, both verbally and in writing.    
• Analytic with the ability to interpret information, news, data and research quickly and distil the most important/relevant information to inform unique and innovative new content and creation ideas.        
• Blogging experience within the digital sector.     
• Excellent working knowledge of major social media channels including Face book and Twitter.         
• Proactive and highly organized, with strong time management and planning skills, meticulous 
• Proven ability to meet tight deadlines and remain calm under pressure.
• Bright, self-motivated and driven.       
• Highly creative and full of ideas.         
• Passionate about driving campaign ideas forward.      
• Analytic and inquisitive, with excellent attention to detail.     
• Innovative and creative, with a concise, precise and effective approach to problem solving. 
• Good at absorbing large amounts of information, with a general hunger for learning.  

  APPLY HERE